United Capital Financial Advisers, LLC’s’ Rockford division ("United Capital") (formally CapTrust Asset Management) was founded in 1999 and is located in Rockford, Illinois as an investment advisor serving non-profit/ministries and private clients. 

Going back to the late 80’s, previous to the establishment of CaptTrust Asset Management and subsequent merger with United Capital in 2009, the Rockford team served many of the same clients that it does today as part of Dain Bosworth (now RBC Wealth Management). Over the last 20 years we have specialized in working with non-profit organizations across the country, including church denominations, universities, retirement communities, and Parachurch organizations. This represents over 70% of the assets that the team is responsible for managing. 

United Capital is an independent investment advisory firm registered with the Securities and Exchange Commission ("SEC"). United Capital is a Delaware corporation with its principal offices located in Newport Beach, California, with more then 150 employees and over 24 regional offices, as noted below. Operating as a division of United Capital has brought both breadth and depth to our investment team and the services we offer. United Capital was first registered under the 1940 Act in February 2005. 

In 2010 we relocated our offices within Rockford and used that opportunity to transition from a separate division name of CapTrust, to that of our parent company United Capital. The United Capital model gives us the flexibility to give personal attention to our clients while outsourcing non-critical operational issues like HR, accounting, back office services, legal and compliance to a consolidated centralized team. As a combined firm we have over $10 Billion in assets under advisory which gives us a significant presence in the industry and access to managers, research, and pricing advantages we can pass on to our clients. 

While United Capital does not custody assets, they offer great flexibility for our clients, Schwab Institutional has been our custodian of choice for our institutional clients. They have provided us with access to the widest array of money mangers, mutual funds, and investment solutions at attractive pricing. Due to their conservative nature, Charles Schwab has weathered the financial storm of the past few years in good shape and did not need to take any government assistance.